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Both revenue and units sold are rising across all categories as consumers trade up.
December 9, 2022
By: Lianna Albrizio
Associate Editor
This holiday season as inflationary fears persist, promotions are a handy lever retailers can pull to entice shoppers to spend, which will reduce inventory during and after the holidays. Prestige beauty appears to be the outlier among the general merchandise retail industries tracked by The NPD Group, posting growth in both revenue and units sold across all its categories as consumers trade up. During Black Friday week, beauty was the only industry tracked by NPD wher...
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